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RSS BEEF Magazine


Progress continues right on schedule!

By Rocky Sheehan, Feed Division Manager, rsheehan@frcoop.com

Not only has the Farmers Ranchers Co-op feed department invested in new facilities, equipment, and technology over the past several years, but we’ve implemented food safety processes, won quality awards, and continued to break records in terms of feed tonnage manufactured. We’re not stopping there.

We recently added Dr. Jennifer Leupp, beef cattle nutritionist, to our feed team in a consulting role. Raised on a cow/calf farm in south central Michigan, Leupp received her B.S. in Animal Science from Michigan State University before pursuing her M.S. and Ph.D. in Animal Science, with emphasis in beef nutrition, from North Dakota State University (NDSU). She worked as a research technician while at NDSU, later serving as beef nutritionist and technical support for Kalmbach Feeds in Ohio.

We’ll be utilizing her expertise to help our sales staff better understand our products and the features and benefits they provide our ranch customers and their cattle—helping us develop marketing materials as well as adding value to the products we manufacture. “I appreciate that Farmers Ranchers Co-op is a progressive company and that their feed business is growing,” explains Dr. Leupp. “They want to capture an even bigger marketplace, and I’m ready to help them succeed in expanding their business even further.”

What’s exciting for us is that, with Dr. Leupp’s assistance, we’ll be offering a full service feed program and taking very good feed products and making them better. We’re beginning this issue with an article authored by Dr. Leupp and cattle production specialist Darren Klein.